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VW Luxury Car Brands Post Record Sales
posted on Jan 17 2014 by Jade Hensby
Volkswagen’s luxury brands, Porsche, Audi and Bentley have posted record sales helped by new model launches and a recovery in the global car market. Porsche’s deliveries jumped by 15%, Audi jumped by 8.3% and Bentley posted a growth of 19% in 2013, compared to the year earlier.
The demand for luxury cars has been growing in emerging markets such as China and India amid rising income levels. Carmakers have also benefited from a recovery in demand from the US, one of the biggest markets for luxury cars. China was the other major growth market for the firm, with both Audi and Porsche posting nearly 20% growths. However, Bentley’s sales in China declined by 3% from a year ago.
Volkswagen has set its sights on becoming the world’s biggest car maker by 2018, with the latest figures proving likely to provide a big boost to the German carmakers ambitions. Overall, Audi sold 1.57 million cars and sport-utility vehicles globally last year, Porsche sold 162,145 vehicles and Bentley’s sales totalled 10,120 units. Speaking of the achievement, Audi chairman Rupert Stadler said “We set an important milestone for Audi in the past year: we achieved our intermediate strategic goal of 1.5 million deliveries two years earlier than planned and in fact comfortably exceeded it...this means in the past year Audi has attracted more than 600,000 new customers”.
The number Volkswagen come at a time when the global car market has been recovering from the slump seen in the years after the global financial crisis. Analysts also expect 2013 to be the best year for US auto market since 2007, with total annual sales expected to reach nearly 15.6 million units.