New Car Launches
The New ‘Baby’ Jaguar XE
posted on Sep 10 2014 by Kiri Nowak
Jaguar are preparing for the launch of their brand new entry model, the ‘Baby’ Jaguar XE. This is an extremely important and ambitious gamble for Jaguar. They will come up against formidable German car manufactures Mercedes-Benz and Audi.
The new baby Jaguar will is expected to compete with other hugely successful models in its class including the BMW 3 Series, Mercedes-Benz C-Class and Audi A4. Jaguar’s Design Director explained ‘it is longer than a 3 Series, shorter than an A4 and with an interior comparable with the C-Class.’
It’s perhaps one of Jaguar’s most prominent moves in recent years; they have reportedly spent $2 billion on two new facilities that will help build the new Jag and created 2,300 new jobs. JLR’s Chief Exec Dr Ralf Speth commented ‘The Jaguar XE is a vehicle at the very heart of the UK’s manufacturing renaissance. It combines pre-eminent British design with British engineering in a special car for customers around the world.’
The baby Jag is due to be officially released at the 2014 Paris Motor Show in October. To get more interest in this impressive car Jaguar put on a bit of a publicity stunt last week by flying a helicopter around London with the new Jag attached and floating along below it. They carried the car along the route of the Thames with its lights on.
Interested? You may have a long wait should you wish to buy one. The new baby Jags won’t be delivered until May next year and the entry level model will set you back around £27,000. Pricey but not too steep for a Jaguar. The Mercedes-Benz C-Class starts at £26,855 and prices for the BMW 3 Series start at £23,550 so the price of the new Jag is definitely competitive.
One key thing about this new model that should set it apart from the competition is its Ingenium engines. Chief engineer Ron Lee claims ‘Ingenium will make the new XE the most fuel efficient Jaguar ever – and the greenest.’ It will get its power from the same 3.0 litre V6 engine that the F-Type sports car uses.
Customers can also opt for greener versions of this car that can manage around 75 miles per gallon and achieve low CO2 emissions of 99g/km, not bad for a sports car and far better than some of its main rivals. The fastest model in the range is expected to do 0 to 60 in 4.9 seconds.
The baby Jag will come with a wide range of impressive high tech equipment such as sat nav directions that can be projected onto the windscreen and low-speed cruise control. An in car wi-fi hotspot can be controlled via a eight-inch dashboard touch screen.
This car will also be gifted with impressive, sophisticated looks. It’s cleverly designed to seem as though it is moving even when standing still. Jaguar fans will notice that is has similarities with the Jaguar XF. Jaguar wanted to make sure this new model is still in keeping with the look and feel of a classic Jaguar car.
Jaguar's current customer base is mainly made up of wealthy older men. They are launching the new baby Jag to try and attract a wider audience. The aim is for the car to appeal to women and a more youthful audience. Ralf Speth, Jaguar Chief Executive predicts it will ‘become a hot car, a fashionable car. It's important we expand the range to cover more product segments and bring younger customers, bring females, into the range of Jaguar.’