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Chevrolet splits from GM UK Fleet
posted on Feb 15 2010 by Jo Petty
We have worked with General Motors for several years with Brands such as Vauxhall, SAAB and more recently Chevrolet creating niche Contract Hire and Leasing opportunities. Chevrolet has changed its sales approach to fleets, announcing the establishment of a new, independent operation.
The move means that fleet customers will now deal directly with the brand than going through GM UK Fleet. Under the change, Chevrolet has also appointed its first national fleet sales manager. Keith Jones takes on the newly created role with the aim of successfully growing the marque's fleet business, underpinned by the launch of several new models over the coming months.
Mr Jones brings 12 years' experience of working within General Motors, most recently as Saab national fleet sales manager, as well as several field-based jobs before that. He commented: euroIt's a really exciting time to be part of Chevrolet UK. The company has huge potential in the fleet market, we have a great range of products that keeps on getting better and we're ready to offer the same levels of great value for money, stylish design, comprehensive specification and customer-driven service to our fleet clients that are already much admired by our retail customers.' The carmaker is kicking off its fleet offensive with the launch of the Spark, which replaces the Matiz and is intended to appeal to the eurolow-mileage user chooser, city-based business user or small business looking for a distinctive new model to promote their company'.
Also newly announced is an automatic version of the diesel Cruze, which uses the 2.0 VCDi engine. Chevrolet also promises forthcoming models that will appeal in the core fleet markets.